Fiona has worked in the Manufacturing and Engineering sector for nearly twenty years, previously managing the national school’s engagement programme at Jaguar Land Rover for 12 years. During this time she launched Young Women in the Know programme which significantly increased the number of female apprentices joining JLR. She then moved to Make UK for nearly seven years managing their engagement around Next Gen, focussing on raising the profile of the sector and attracting new talent. Fiona has very recently joined Enginuity where she wants to have impact in supporting solutions for the skills challenges of the sector. Her passion is increasing diversity and developing programmes and activities to attract more diverse young people to the sector and the apprenticeship route. Engineering is currently one of the least diverse professions in the UK. Fiona has delivered numerous webinars, talks and podcasts on how to engage with Gen Z and Gen Alpha so they are aware of the variety of opportunities and routes into the Manufacturing and Engineering sector.